About Whodoo

We built the firm we wished existed.

Most consultants sell decks. We sell outcomes. Whodoo was founded on one belief: small businesses deserve the same caliber of strategic and operational support that enterprise companies take for granted.

Why we exist

Small businesses are the backbone of the economy — and they're chronically underserved. The advice they get is either too generic to act on, or too expensive to justify. The tools they're sold are built for companies ten times their size.

Whodoo was built to close that gap. We work exclusively with small businesses because that's where the leverage is highest and the impact is most direct. When a 10-person company grows 30%, that's life-changing — for the owner, for the team, for the community.

We don't do retainers that go nowhere. We don't do 90-page strategy documents that collect dust. We scope every engagement around a specific, measurable outcome — and we stay accountable to it.

How we operate

The principles that shape every engagement.

01

Outcomes over optics

We measure success by what changes in your business, not by how many slides we produced or how many meetings we held.

02

Speed matters

Most businesses can't afford to wait 6 months for results. We move fast, prioritize ruthlessly, and deliver in weeks — not quarters.

03

Radical transparency

We tell you what we'd actually do — including when the answer is 'you don't need us for this.' No upsells for the sake of it.

04

Built to last

We don't create dependency. Every system we build, every process we design, is documented and handed off so your team can own it.

The team

Operators, not theorists.

AM
Alex Mercer
Founder & CEO

Former McKinsey consultant turned small business operator. Alex has led revenue and operations engagements across 80+ businesses in 12 industries.

JK
Jordan Kim
Head of Automation

10 years building workflow automation systems for businesses from 5 to 500 employees. Jordan leads every AI and automation engagement at Whodoo.

SR
Sam Rivera
Revenue Strategy Lead

Ex-VP of Sales at two venture-backed startups. Sam brings enterprise-grade sales systems to businesses that have never had them.

Ready to work with us?

Book a free 30-minute strategy call. No pitch, no pressure — just an honest look at what's possible.